The Spotlight
September 2025 - Immedium
1. NEWS
A. Northern California Dragon Boat Festival - 9/21
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Immedium returns to the Northern California International Dragon Boat Festival! This annual race (now in Foster City, CA) draws more than 50,000 spectators and 100 teams. This two-day event races for all ages in 250-meter sprint.
On Sunday 9/21, Immedium hosts a booth at the lake's shoreline south of the Leo J. Ryan memorial
- off East Hillsdale Blvd (between Edgewater and Shell).
Hosted by the California Dragon Boat Association (CDBA) since 1996, this event attracts paddlers worldwide to demonstrate this exciting sport before the Bay Area community. This enthusiastic audience has always loved our fun and colorful books. We're glad to share our new stories with them once again!
B. Back to School reading
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Good luck to kids and parents starting the new school year! We wish you fruitful learning in the classroom and on the field.
Teachers and librarians appreciate how students enjoy Immedium's books. Leveled for elementary readers, our stories provide entertaining themes and challenging vocabulary.
Our non-fiction biography series Awesome Asian Americans appeals to middle and high schoolers. These critically acclaimed collections are valued additions to curricula on Ethnic Studies and US History.
Our authors and artists love visiting schools and libraries! Contact us to schedule an author visit for your pupils, parents, and staff!
C. Night Market and Moon Festival
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On Saturday, 8/16, we'll table at San Francisco's summer night market in the Central Richmond District.
Visit Clement Street
- between 22nd - 25th Avenue
- from 4-8 pm.
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On Saturday, 9/27, we'll celebrate the Moon Festival at San Leandro's main public library
- 300 Estudillo Ave. San Leandro, CA 94577
Sponsored by the Asian Community Cultural Association of San Leandro, the program includes free cultural entertainment and moon cake samples. Get some good AAPI books too!
2. REVIEWS
That Girl on TV Could be Me!
The Journey of a Latina News Anchor
by Leticia Ordaz
illustrated by Juan Calle
"The vibrant illustrations... showcase expressive characters and scenes of news stories....
VERDICT: A motivating picture book biography that will inspire Latinx children to pursue their dreams by working hard and overcoming challenges."
- School Library Journal
- - -
Sid the Squid & rhe Search for the Perfect Job
by Phil Amara and Oliver Chin
illustrated by Juan Calle
"...this charming book reads like a classic animated feature that never was. Sid leaves the ocean, and with the help of a little girl, he searches the city in hopes of finding the right job for his particular talents. Fun, and with an inspiring message. Perfect for kids of all ages."
- Cartoon Brew
3.
EVENTS
September
9/20: Richmond District Night Market, Clement Street (22nd-25th Ave), San Francisco, CA, 4 pm
9/21: Dragon Boat Festival, Leo Ryan Park Meadow, San Mateo, CA, 9 am
9/27: Moon Festival, San Leandro Public Library, San Leandro, CA, 10:30 am
October
10/4: Autumn Moon Festival, Clement Street, San Francisco, CA, am
10/5: Millbrae Japanese Culture Festival, AACP booth, Millbrae, CA, 10:30 am
Keep reading!
Immedium
P.O. Box 31846
San Francisco, CA 94131
orders@immedium.com
Immedium, Inc. inspires a world of imagination, and creates entertaining books that have multi-dimensional appeal. Based in San Francisco, CA, Immedium sits on the Pacific Rim, a vibrant intersection for crossover cultural trends from Asia and America. Embracing an increasingly diverse and "multimedia" world, Immedium publishes titles ranging from eye-catching children's books and contemporary non-fiction to commentaries on art and popular culture. Visit us at www.immedium.com
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