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Sid the Squid and the Search for the Perfect Job

Written by David Derrick

"Sid the Squid is the perfect introduction for any child to meet one of the ocean's unlikeliest heroes. I have no doubt that once a child has been initiated into the whimsical world of Sid, the book will become an oft-requested favorite."
- Steve Hickner, Director of Prince of Egypt and Bee Movie, Dreamworks Animation

"Dave's curiosity for the natural world is always obvious to me in his work, and he transfers that love for life to who ever chances upon it. His drawings and compositions show the wonder of the natural world, while his humor and his story layer it with life."
-Matt Nolte, Character Designer, Pixar Animation

San Francisco, California - August 1, 2010 - Immedium, Inc. proudly announces the publication of the children's picture book Sid the Squid and the Search for the Perfect Job. Written and illustrated by the professional animator David Derrick, this colorful tale addresses President Barack Obama's priority that "it's no longer just a time to look for a new job, but is also a time to prepare yourself for a better job."

A giant squid with 10 arms, Sid had already wrestled with this issue. Now continuing his search for the perfect job, Sid travels from sea to land. But how can a squid out of water find suitable work? Luckily he meets a girl named Alice, who helps him on his quest. Sid's humorous and poignant journey will resonate with readers of all ages. Kids are encouraged to try many activities and pursue their dreams. Adults, who want a steady paycheck but yearn for personal fulfillment, also will identify with Sid's experience of trials, errors…and finally success!

Describing how to find work in the current economy, Forbes magazine wrote, "Many people fantasize about chucking it all to follow their heart, launch a new career and begin a better life… Finding your dream job comes down to two things...First, it's something you're passionate about and, second, it matches your talents." In that vein, Sid the Squid is an inspirational hero for our times. Armed with dexterity and flexibility, Sid has a lot to offer prospective employers, but he still needs to find the "right fit": a job he can put his whole heart into.

Illustrated with naturalistic verve by a veteran artist at DreamWorks Feature Animation, Sid is an expressive character whose wordless silent comedy speaks volumes in the busy human world around him. Ultimately through a combination of luck and skill, Sid hits occupational pay dirt. "People who are doing what they love hardly feel they're working at all, just living," wrote Time magazine. Knowing readers will agree: they could have just as well described our friend Sid the squid.

$15.95 USA, hardcover with dustjacket, ISBN: 978-1-59702-021-3, 11 x 8, 36 pages

Pre-order your own autographed copy with free limited edition postcard!

"Why is it so hard, in real life, to get all the dream job ducks to line up in a row?… The point is, dream jobs aren't a one-size-fits-all kind of deal. And that means that your ultra-customized dream job is the perfect job for you, not the whole world of job-seekers…But don't you deserve at least one dream job in your career?"
- BusinessWeek

About the Author

David Derrick is a story artist at DreamWorks Feature Animation has contributed to films such as Bee Movie and Flushed Away. He is the author of African Diaries: Sketches & Observations, and a contributing illustrator to the children's picture book anthology Scrambled Ink. A sculptor of wildlife in bronze, he studied fine art at the University of Utah and graduated from California Institute of the Arts (CALARTS), where his films garnered many awards including a student Emmy.

About Immedium

Immedium, Inc. inspires a world of imagination, and creates entertaining books that have multi-dimensional appeal. Based in San Francisco, CA, Immedium sits on the Pacific Rim, a vibrant intersection for crossover cultural trends from Asia and America. Embracing an increasingly diverse and "multimedia" world, Immedium publishes titles ranging from eye-catching children's books and contemporary non-fiction to commentaries on art and popular culture. Visit us at www.immedium.com.