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The Spotlight

October 2012 - Immedium

1. News
2. Reviews
3. Events


A. New book: Animals Don't, So I Won't!
If you like visiting zoos and aquariums, then Animals Don't, So I Won't! is the story for you!

Our new tale features a boy who loves animals so much, that he becomes them. But Ben has another good reason to change: this way he doesn't have to obey his parents to clean up, eat dinner, and take a bath. But little does he expect that his mom can transform too!

David Derrick (author of Sid the Squid) shares his funny fable with kids throughout Southern California at schools, stores, libraries, and the Santa Monica Aquarium.

Watch the animated trailer on YouTube.

B. The Treehouse Heroes go APE
Another eagerly awaited adventure arrives later this month:

Visit us at the Alternative Press Expo (October 13-14 in San Francisco), where illustrator Alina Chau will autograph at our booth #539.

"Alina, I just had to email you to say how much I love your artwork, especially The Treehouse Heroes and the Forgotten Beast sketches and colour pieces you placed on your site. It has a great synergy of traditional and modern art that just struck a chord with me. AMAZING! ...thank you, for creating such inspirational work."
- Haydn Dalton, Lead Designer - Darksiders II video game

- Also come meet Attaboy, who will sign his storybook You Might be a Monster.

The San Francisco launch party for The Treehouse Heroes is November 17th at Books Inc. Meanwhile, author Phil Amara will schedule upcoming events in Boston.

C. Justin Time picks up fans
The animated TV series Justin Time launched in Canada last month to a warm reception.

"When my 5 year old son and 8 year old daughter watched the first few episodes they were captivated by the fun nature of the adventures that Justin and his faithful pals embark on. They both remained intrigued during the entire show in order to find out just how the adventures panned out." - The Survival Guide for Rookie Moms

Read and view local media coverage:

1. Global Toronto's Morning Show

2. The Globe and Mail - Canada's daily newspaper

3. CP24 TV Breakfast Show - Canada's first and only 24-hour local news channel:
- Co-host Jamie Gutfreund puts his French accent to the test during a read-through with the cast from cartoon series Justin Time
- Jamie gets a lesson in animation from the creator of Justin Time at Guru Studio


Justin Time: The Pancake Express
ISBN: 978-1-59702-035-0, 36 pages, $15.95

"The Pancake Express tells the story of Justin and his friends trying to make it through the Canadian wilderness with their barrel of maple syrup in time for the Pancake Festival. The pictures are vivid and colorful and I loved seeing my boys able to point out and name all the characters since the characters were familiar from watching the series." - Natural Mommie



  • 10/8: David Derrick: Animals Don't, So I Won't: Saints Felicitas and Perpetua School, 2955 Huntington Drive, San Marino, CA 91108, 9 am
  • 10/13: David Derrick: Animals Don't, So I Won't: Vroman's Bookstore, 695 E. Colorado Blvd, Pasadena, CA, 91101, 10:30 am.
  • 10/13-14: Alina Chau and Attaboy: Alternative Press Expo - booth #539, San Francisco Concourse, CA, 10 am.
  • 10/27: David Derrick: Animals Don't, So I Won't: Newhall Library - Author Showcase 24500 Main Street, Santa Clarita, CA 91321.
  • 10/28: David Derrick: Animals Don't, So I Won't: Santa Monica Aquarium, CA, 2:45 pm.
  • 10/28: Alina Chau: The Treehouse Heroes: The Reading Bug, San Carlos, CA


  • 11/3: Appel & Frank: Babes & Babies event: St. Mary's Cathedral, Patron's Hall, 1111 Gough Street @ Geary, San Francisco, CA, 9:30 am.
  • 11/10: Felicia Hoshino: Oliver Chin: Japanese American Museum of San Jose, San Jose Buddhist Temple Betsuin, 640 North Fifth Street, San Jose, CA 95112, 10 am.
  • 11/10: Alina Chau: The Treehouse Heroes: Book Passage, Corte Madera, CA, 11 am
  • 11/15: Alina Chau: The Treehouse Heroes: Novato Public Library, CA
  • 11/17: Alina Chau: The Treehouse Heroes: Books Inc., 2251 Chestnut Street, San Francisco, CA, 11 am

  • ---

    We wish you a spirited Boo-Yah this month!

    P.O. Box 31846
    San Francisco, CA 94131

    Immedium, Inc. inspires a world of imagination, and creates entertaining books that have multi-dimensional appeal. Based in San Francisco, CA, Immedium sits on the Pacific Rim, a vibrant intersection for crossover cultural trends from Asia and America. Embracing an increasingly diverse and "multimedia" world, Immedium publishes titles ranging from eye-catching children's books and contemporary non-fiction to commentaries on art and popular culture. Visit us at www.immedium.com.

    Press Releases

  • Year of the Dragon
  • Sora and the Cloud
  • You Might be a Monster
  • Billie the Unicorn
  • Year of the Rabbit
  • Space Cadet Topo
  • Sid the Squid
  • Year of the Tiger
  • Octonauts & Ghost Reef
  • Baltazar & Pirates
  • Year of the Ox
  • Octonauts & Frown Fish
  • Welcome to Monster Isle
  • Woollyhoodwinks
  • Year of the Rat
  • Octonauts & Sea of Shade
  • Julie Black Belt
  • Timmy & Tammy's Train
  • The Year of the Pig
  • The Octonauts
  • Desert to Dream
  • The Year of the Dog
  • Robot Stories
  • WonderBaby

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