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"Just as he has changed the opinion of many who doubted him early, Yao has also altered the NBA's marketing approach in a fundamental way...
He has become hugely popular here for his pleasant nature, unselfishness, work habits and humility."
-The New York Times
The Tao of Yao: Story
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Suddenly one of the most recognized and marketable basketball players in the world. Yao Ming is changing how Westerners view not only athletes and Asian culture but also themselves and their understanding of sport.
The #1 pick of the 2002-03 NBA draft, Yao proved his doubters wrong by performing beyond their expectations and became his conference's All-Star starting center and the league's runner up for Rookie of the Year. But by carrying himself with uncanny aplomb, treating peers, reporters, and fans with utmost respect, and answering questions with an uncommon honesty, Yao became one of the most quotable athletes anywhere.
The Tao of Yao is more than a collection of Yao's memorable statements. It is a exploration into how a modern man's comments are truly insightful because they are rooted in eternal wisdom. Coming from a civilization shaped by Taoism, Yao instinctively has introduced these philosophical principles through his words and deeds to fans worldwide who find them unusual but fascinatingly honest.
In the modern age, reporters have enjoyed repeating the humorous quips from Yogi Berra and the like. But Yao is qualitatively different than these off-the-cuff predecessors. A thoughtful and diplomatic trailblazer, Yao has become not only a role model from East to West, but also a teacher of Taoist values to an awe-struck global audience.
Read the full press release here.
See the complete cast of characters here.
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