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The Spotlight

September 2012 - Immedium

1. News
2. Reviews
3. Events


A. New book: Animals Don't, So I Won't
An animator at DreamWorks, author David Derrick made his own mini-movie for his new book, which launches this month:

Animals Don't, So I Won't
video: www.youtube.com/watch?v=vf3XbojtWs0

View the animated trailer which shows just how much a boy loves animals. Ben can transform into them! That is a handy trick when you don't feel like cleaning your room, eating dinner, or taking a bath. But little did Ben expect his mom to have the same powers!


The first person who orders Animals Don't from our website will get a free 8x10 photo of Dave's first story Sid the Squid and the Search for the Perfect Job.

B. New book: Justin Time
As the TV show debuts on Disney Junior in Canada on Sunday, September 16 at 8:30 a.m. (EST), we publish the first storybook:

Justin Time: The Pancake Express

This tale appeals to kids who love trains and adults who like IHOP! Justin likes locomotives and suddenly becomes an engineer of a Canadian steam engine with a very important delivery to make.

Catch more adventures on PBS Sprout and NBC Kids on Saturday mornings.

C. Treehouse Heroes: Character Preview
Mix a spoonful X-men with a touch of Avatar: The Last Airbender, and you get a hint of the appeal of our upcoming October 2012 adventure.

Treehouse Heroes and the Forgotten Beast.

This fab five want to make their world a better place, and definitely have the special powers to overcome any obstacle. Written by comic book veteran Phil Amara and illustrated by the prolific artist Alina Chau, here is an introduction to another member of the team.

When this young boy speaks softly, he literally carries a big stick. His voice is like the wind! From a whisper to a scream, he can blow the house down. Whoosh!


New Apple iBook
The Year of the Ox:
Tales from the Chinese Zodiac

"Miah Alcorn's illustrations are bright and colorful. Each character's personality reflects on each page. Oliver Chin uses Olivia's story to illustrate some of the characteristics of the ox from the Chinese zodiac. The story also teaches children (hard working and dependable) that nobody's perfect and that nobody can be good at everything. It just takes time to discover what one's talents are."
- Northwest Asian Weekly


September Travelogue:

On Labor Day weekend, we visit Colorado to celebrate The Year of the Dragon at the annual Chinese Heritage Camp (www.heritagecamps.org). CHC was one of the first camps in the country exclusively created for families with children adopted from China. We're pleased to return and share our stories with you!

Simultaneously, we wish travelers to the Black Rock Desert well. Enjoy the theme of Fertility 2.0 at Black Rock City (www.burningman.com) and the culminating fire in the sky.

Watch out...Barbara Traub, author of Desert to Dream: A Dozen Years of Burning Man Photography, may be among you taking shots of the spectacular sights.

Then see us at the annual San Francisco Dragon Boat festival on Treasure Island (www.sfdragonboat.com, September 15& 16). This one of our favorite events, especially since this is The Year of the Dragon! Visit our booth and get a limited edition T-shirt of Bo and Dominic.



We have 5 FREE passes (good for 2 people = $20 value) to the San Francisco Birth & Baby Fair (Fort Mason, 9/29, 10 am, www.birthandbabyfair.com), where we'll have a booth.

If you live in the SF Bay Area, email us with your name and mailing address and we'll mail one to you!

If we run out, we have 10 "Buy 1, get 1 free" passes (aka "2 for 1" = $10 value), that we can give to runners up.



  • 8/31-9/1: Oliver Chin: Chinese Heritage Camp: Chinese Heritage Camp, Colorado.
  • 9/15-16/12: San Francisco Dragon Boat Festival: Treasure Island, San Francisco, CA.
  • 9/23: David Derrick: Animals Don't, So I Won't: Hugo Reid Elementary, 1000 Hugo Reid Dr, Arcadia, CA, 1 pm.
  • 9/26: Oliver Chin: Comic Book Workshop: Antioch Public Library, CA, pm.
  • 9/29: SF Birth and Baby Fair: Fort Mason, San Francisco, CA, 10 am.


  • 10/8: David Derrick: Animals Don't, So I Won't: Saints Felicitas and Perpetua School, 2955 Huntington Drive, San Marino, CA 91108, 9 am.
  • 10/13: David Derrick: Animals Don't, So I Won't: Vroman's Bookstore, 695 E. Colorado Blvd, Pasadena, CA, 91101, 10:30 am.
  • 10/13-14: Alina Chau: The Treehouse Heroes: Alternative Press Expo, San Francisco Concourse, CA, 10 am.
  • 10/28: Alina Chau: The Treehouse Heroes: The Reading Bug, San Carlos, CA

  • ---

    Yay - school time is here!

    P.O. Box 31846
    San Francisco, CA 94131

    Immedium, Inc. inspires a world of imagination, and creates entertaining books that have multi-dimensional appeal. Based in San Francisco, CA, Immedium sits on the Pacific Rim, a vibrant intersection for crossover cultural trends from Asia and America. Embracing an increasingly diverse and "multimedia" world, Immedium publishes titles ranging from eye-catching children's books and contemporary non-fiction to commentaries on art and popular culture. Visit us at www.immedium.com.

    Press Releases

  • Year of the Dragon
  • Sora and the Cloud
  • You Might be a Monster
  • Billie the Unicorn
  • Year of the Rabbit
  • Space Cadet Topo
  • Sid the Squid
  • Year of the Tiger
  • Octonauts & Ghost Reef
  • Baltazar & Pirates
  • Year of the Ox
  • Octonauts & Frown Fish
  • Welcome to Monster Isle
  • Woollyhoodwinks
  • Year of the Rat
  • Octonauts & Sea of Shade
  • Julie Black Belt
  • Timmy & Tammy's Train
  • The Year of the Pig
  • The Octonauts
  • Desert to Dream
  • The Year of the Dog
  • Robot Stories
  • WonderBaby

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